Flooring and epoxy email marketing.

High-end floors and garage coatings. Past work hit 70 to 80 percent opens.

On high-end epoxy lists I've seen 70 to 80 percent opens. That's a clean list plus an email about the job, not a coupon.

I write the owner email, the quote follow-up, and the seasonal note. I don't write fake urgency or stock-photo newsletters.