Home / Work
Work
Two shops I've written for
I don't put names on this page unless they ask. The categories and the open rates are real.
01
Flooring companies, high-end epoxy
Garage coatings and premium floors. The letters were about the job, the prep, and the next bay. Open rates sat between 70 and 80 percent on those lists.
02
Specialty running store
An independent shop. Same open range. The letter sounded like the person behind the counter, not a national brand calendar.
How I talk about results
Opens say as much about the list as they do about the writing. I won't promise 80 percent on a rented list or a five-year-old blast file. The review tells you what the list can do before we start sending.