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How I think about the work
Short notes. No software pitch. These sit next to the services, not instead of them.
Write like the ownerHow I write emails that sound like the person who did the job.Dusty listsA few hundred real customers beat 20,000 dead addresses.What open rates actually meanOpens say as much about the list as they do about the writing.Quotes that satThe job often sits in an inbox, not a lost lead file.How often to sendMonthly if the season is the story. Weekly if the jobs are big. Daily only when the list can carry it.
If you already know you want sending, go to prices. If you want the list looked at first, start with the email review.