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Industry
Email marketing for HVAC contractors in Kansas City
Seasonal windows, maintenance plans, and replacement quotes. Follow-up in the owner's voice.
Who this is for
Kansas City HVAC shops with past customers in ServiceTitan, Jobber, QuickBooks, Mailchimp, Klaviyo, Constant Contact, HubSpot, or another tool. Maintenance plan members and people who got a replacement quote both count. Best fit around 500 or more real names.
If the average ticket is small and the business runs only on same-day fixes with no list, a cheap blast may be enough. That is not who this page is for.
The problem I see
Peak season eats the calendar. Quiet months go silent. Quotes sit unsigned. Plan renewals get a generic blast or nothing. The list sits in the CRM while the phones are either ringing off the hook or not ringing at all.
Spring and fall are shoulder seasons where email earns. Summer and deep cold are when phones often ring without help. The shops that stay present in the shoulders keep renewals and replacement conversations warm.
ICP math (illustrative, not a promise)
Example only. 1,600 past customers. Two percent book a tune-up, plan, or replacement conversation. Average job $3,800. Your numbers will differ. One replacement can justify careful email for a long time. Coupon-first copy is the wrong default for that math.
Sample email angles
- Subject: before the first 90-degree week. Premise: seasonal prep for past customers.
- Subject: that replacement quote from spring. Premise: quiet follow-up, one clear next step.
- Subject: maintenance plan, without the brochure voice. Premise: owner note on why the plan exists.
- Subject: filter, drain, and the call we can skip later. Premise: useful care tip tied to booking.
How we start
I will not use fear marketing as a cheap hook. I will not buy lists. I will not invent job counts. If ServiceTitan already holds the customers, we export and write carefully. See ServiceTitan / Jobber without spamming.
Path: 4-email pilot, then monthly ($1,850) through lighter stretches or weekly ($3,900) when quotes and season demand it. Guides: quote follow-up, monthly vs weekly, roofers.
Also: industries, work, Olathe.
List sources I work with
Email tools: Mailchimp, Klaviyo, Constant Contact, HubSpot, or similar. Field CRMs: ServiceTitan, Jobber, and cousins. Books: QuickBooks customer exports. POS or register exports. I work inside what you already pay for when it works. I will not move you for sport.
Path after the pilot
Pilot first. Optional $747 review if you want a 90-day calendar before performance terms. Setup when we are keeping the system. Monthly at $1,850 as the bridge. Weekly at $3,900 when tickets and follow-up justify it. Daily is phone-only and rare. Full ladder on pricing.
What I optimize for
Replies and jobs from people who already bought. Unique codes on offers. Approval before send. Soft on open rates after Apple Mail Privacy Protection. Hard on whether the email caused work you can see.
Fit check
If your average job is tiny and you only want a monthly coupon, hire a cheaper blast vendor. If one job is worth thousands and the list is real, start the pilot. Call (816) 300-1791 if you want a straight answer on fit before you fill out a form.