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Work
Two categories I have written for
No client names unless they ask. No invented revenue or reply counts. Process and voice first. Outcomes only when I can stand behind them.
Flooring and epoxy emails for a Kansas City shop
Client: Kansas City flooring and epoxy shop (name not published)
Problem: Past customers sat quiet. Coupon-style blasts did not fit high-ticket garage and floor work.
What I did: Owner-voice emails about the work, the prep, and the next bay. Unique codes on offers. Approved before send.
Results: Not published here yet. I do not invent job or revenue numbers.
Sample angle: Subject line about a finished garage bay. Premise: write like the person who did the job, not a discount calendar.
Owner-voice email for an independent running shop
Client: Independent Kansas City running store (name not published)
Problem: Chain-style calendars do not sound like the person behind the counter.
What I did: Letters that sounded like the shop, not a national brand schedule.
Results: Not published here yet.
Sample angle: A note that reads like a counter conversation after a fitting, not a percentage-off blast.
How I work (and what I will not do)
- Unique codes so we can tie orders to a send
- You approve before anything goes out
- No coupon-first copy for high-ticket work
- No fake open-rate charts
- No tool lock-in. Mailchimp, Klaviyo, Constant Contact, HubSpot, or what you have already can stay
How I measure
Replies and booked jobs from people who already paid you. Coded orders when we run an offer. Open rates are a soft signal after Apple Mail Privacy Protection. I do not lead with them.
Footnote: older work sometimes showed strong opens on clean lists. That is not the scoreboard I sell on.