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Email marketing for roofers in Kansas City
Storm seasons and the quotes that sit unsigned. Past-customer email in the contractor's voice.
Who this is for
Roofing companies in the Kansas City metro with inspection and job history on file. Storm seasons create spikes. The money often sits in unsigned quotes and past customers who never got a clear follow-up. Lists in ServiceTitan, Jobber, QuickBooks, Mailchimp, or similar all work.
Best fit is a real history file, not a purchased storm lead dump. Past customers and quote recipients are the priority.
The problem I see
After a storm, everyone is busy. After the storm, the list goes quiet. Homeowners with a quote in a drawer hire whoever wrote last. Coupon blasts do not fix that. A short owner letter does.
Storm seasons in this metro are real. Fear copy is not required. Calm, clear follow-up for people who already invited you on the roof is the standard.
ICP math (illustrative, not a promise)
Example only. 900 past customers and quote recipients. Two percent move on a follow-up or inspection offer. Average job $9,500. Your numbers will differ. High tickets mean even small response rates matter. That is why we track with unique codes, not open-rate theater.
Sample email angles
- Subject: the inspection we did in May. Premise: reopen the file with one question.
- Subject: after the last round of storms. Premise: calm check-in for past customers, not fear marketing.
- Subject: that quote still on the counter. Premise: clear next step, no pressure script.
- Subject: gutter and edge notes from last year. Premise: useful maintenance tied to a visit.
How we start
Start with the 4-email pilot. Written floor. Coded tracking. Then monthly or weekly based on season. Related: quote follow-up, unique-code tracking, HVAC, monthly vs weekly.
No fake urgency. No invented storm revenue claims. No open-rate bragging while the rest of the site calls opens soft.
Industries, work, Lee's Summit.
List sources I work with
Email tools: Mailchimp, Klaviyo, Constant Contact, HubSpot, or similar. Field CRMs: ServiceTitan, Jobber, and cousins. Books: QuickBooks customer exports. POS or register exports. I work inside what you already pay for when it works. I will not move you for sport.
Path after the pilot
Pilot first. Optional $747 review if you want a 90-day calendar before performance terms. Setup when we are keeping the system. Monthly at $1,850 as the bridge. Weekly at $3,900 when tickets and follow-up justify it. Daily is phone-only and rare. Full ladder on pricing.
What I optimize for
Replies and jobs from people who already bought. Unique codes on offers. Approval before send. Soft on open rates after Apple Mail Privacy Protection. Hard on whether the email caused work you can see.
Fit check
If your average job is tiny and you only want a monthly coupon, hire a cheaper blast vendor. If one job is worth thousands and the list is real, start the pilot. Call (816) 300-1791 if you want a straight answer on fit before you fill out a form.