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Updates
Updates
Short notes, quick tips, and service updates from Email Marketing KC, written by John Alewine. Newest first.
- Judge a past-customer email by replies, not opens
After you email past customers, skip the open rate and look at replies, coded orders, and booked jobs. - How the 4-email pilot works, step by step
Four weekly emails, a unique code in each, and a floor set in writing before the first send.