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Why your from-name and footer get cleaned in setup
The from-name is the first thing a customer sees, so Setup makes it a name they know and gives every email an honest footer.
Written by John AlewineReviewed by the Email Marketing KC team
Published ยท Updated
One line in Setup says from-name and footer cleaned. It is a small line. The from-name is still the first thing your customer sees.
Gmail and other inboxes read and sort mail now, and Gmail has AI tools like Gemini on top of that. I do not claim a from-name changes how any of those tools work. I care about the person reading. They should know who wrote before they open it.
The from-name
Your first name plus the business name. Used the same way on every send. Google's sender guidelines say a display name should be a consistent, clear, and accurate statement of who is sending. They also say misuse of display names can affect delivery to personal Gmail accounts.
The footer
- The real business name.
- A working way to unsubscribe.
- How to reach you.
Google says to always give people an easy way to unsubscribe. Senders of more than 5,000 messages a day must also support one-click unsubscribe and show a clear unsubscribe link in the message.
Setup is the first week. It includes the first four emails, a cleaned list, a simple letter template, and this from-name and footer work. I write in your voice. You approve every email before it goes out.
Start with the pilot, or see the full ladder on the pricing page.