Build each weekly email around one customer question

Every weekly email needs something to say. The easiest place to find it is the questions your customers already ask.

How often should I service my furnace? Do you deliver on Sundays? What should I bring to my first appointment? Each one comes from a real person. One question can carry a whole email.

How to use it

• Write them down. You could note the questions people ask on the phone, at the counter, or in replies.
• Answer near the top. Put the answer in one plain sentence a busy reader gets at a glance.
• End with one next step. Call, book, or stop in. Just one.

Keep the words plain. A reader who gets the answer fast knows what you do and what to do next.

Where we come in

Worried you will have nothing to say? Finding those questions is part of the work we do before writing. We research your industry, offers, customers, and competitors, write every email from scratch, and send one email every week. You get no homework and no drafts waiting on you. We guarantee the weekly send and that people on your list will open it.

To try it, start with the 4-email pilot or read how it works.

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