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Send email at a steady weekly pace, not in bursts
Gmail's sender guidelines favor a consistent sending rate over bursts, and a small business list benefits from the same weekly habit.
Written by John AlewineReviewed by the Email Marketing KC team
Published ยท Updated
Gmail's Email sender guidelines have a section called "Increase sending volume slowly to avoid delivery problems." It lists the factors that affect how fast you can raise your volume, including how much email you send and how often you send it.
The advice is short. Send email at a consistent rate. Avoid sending email in bursts. Start with a low volume to engaged users and raise it slowly over time. If you change the format of your bulk emails, raise the volume of the new format gradually.
Google wrote this for senders of large amounts of email. A small business list benefits from the same habit.
What a burst looks like
An owner goes quiet for months. Then one day the whole list gets an email at once. That is the burst pattern.
One email every week to the people who signed up is the steady pattern.
How we keep the pace
We research your industry, offers, customers, and competitors. We write every email from scratch. We send one email every week to the list you already have. There are no drafts for you to approve. Our guarantee covers that weekly send and that people on your list will open it.
To try the pace first, see the 4-email pilot on pricing or read how it works.