Home / Updates / Write a subject line that matches the email
Update
Write a subject line that matches the email
If the subject says one thing and the email says another, people have a reason to mark it as spam instead of reading it.
Written by John AlewineReviewed by the Email Marketing KC team
Published ยท Updated
The FTC's CAN-SPAM compliance guide for business puts it simply: "The subject line must accurately reflect the content of the message." Google's sender guidelines say the subject, headers, and display names should accurately represent the sender and the content, and should not be misleading. This is not legal advice.
There is an inbox reason too. A subject that promises one thing and delivers another gives people a reason to mark it as spam instead of reading it.
The tip
- Say the real thing. Put the actual offer or the actual news in the subject.
- Keep it plain. No fake Re: or Fwd: unless it really is a reply or forward.
- Use the name people know. Make the from-name the business name your customers already recognize.
- Pay it off fast. The first lines should deliver what the subject said.
How we handle it
We study your industry, offers, customers, and competitors, then write every email from scratch and send one every week. No drafts land on your desk. We stand behind two things: one email goes out every week, and people on your list will open it.
To try it, see the 4-email pilot on the pricing page or read how it works.
Source: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business